This is as good a time as any to talk about something I find important – and all too frequently overlooked – in the packaging business: solid product packaging design. We all realize that a flashy wrapper has nothing at all to do with the quality of what’s really inside the box, but spending time and money on solid product packaging style can pay back dividends in the long term.
The notice to detail and earnest attempts to obtain the consumer’s attention with a nicely thought out item packaging design can translate directly into more product sales. While this improvement in sales certainly will not nullify the poor press that accompanies poor products, packaging style can be – and often is – the ultimate driving attribute by which of two goods a consumer purchases.
Consider something as basic as breakfast cereal. On the one hand, you have got a product packaging design that includes a picture of the company emblem, and perhaps a smiling child next to a glass of orange juice. On the other, you have got a large huge bowl of cereal with stars and moons shooting out of it, with a series of statements geared to make you hungry. Assuming both of those containers include puffed rice, and they are roughly the same price, which one are you likely to purchase?
In truth, the customer frequently appreciates the extra effort a company takes to sell them on their item. Would you purchase a vehicle from a depressed or morose salesperson? It is the same thing in product packaging design – putting all together a compelling and original box turns heads, and turned heads are more likely to spend money.
not to mention, top quality product packaging design can give your company a morale bump. There is something about lining up your product next to the competition, and being convinced that yours flat out appears better, that makes team members more excited about being part of your company. Loyalty and enthusiasm on the behalf of your workforce are priceless belongings – what is a few hours invested putting together authentic product packaging design compared to a pleased team?
In my view, it is worth it. Look for excellence in your product packaging design – the worst that will occur is that you’ll make your clients as well as your workers happier.
Amy Crabtree is a packaging specialist and writer for PackagingSpot.com. She often shares her insights on subjects like product packaging over the web.
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