Alright, so your little shop is not making the sales you were dreaming of. That does not necessarily spell disaster. It is just an opportunity for you to make a few adjustments and maybe a bigger effort on your behalf. Have a sale – not just any sale, have a well thought out and executed sale.
Take a quick inventory of your stock items and make a few lists. On your first list you could write down all the items which are older than five years. Here you could drastically reduce their price and get them off your shelves in no time. Repeat this will your items you want to put on sale until you have stock that is relatively new, but won’t sell.
Having done that, you can now concentrate on your shop itself. Revamp if necessary like moving shelves around. Dust, wash and scrub until everything looks new and inviting. Display your on sale stock in groups like taking children’s clothing, toys and books and placing them around your britax car seat.
When the shoppers arrive, they must want to walk around and look at the bargains they can find. Those items not on sale must also be dusted and priced clearly. Here you can now really make good business, because that’s the main reason why you are having a sale in the first place, you need people in your store.
Add a few personal touches to your store like a rug here and there or a cow’s bell over the door. This will give them a sense of home and wholesomeness as they hear a bell when they enter. Because the have heard the bell, they are now alert and will immediately see your martin acoustic guitar displayed with other musical instruments. If it is plugged in you will have many people mulling around.
Now you need to make a flier with the relevant information. Add your address, name of the shop, date of the sale and something that you feel is a drawing card to get them into your shop. If you have jewelry, maybe write in huge lettering ‘costume jewelry free shipping’ is available here.
Get everyone you know involved. Ask your children to distribute the fliers at school and get your aunt to hand them out at her church meetings. Get your wife to drop off a few here and there and you take a whole lot and go to the local shopping mall and supermarkets.
Of course there are many other ideas to breath life into your store. If this does not appeal to you then you need to sit down and brain storm until you come up with some. Remember, once you have the people in your store, they will buy some goods that are not on sale. Here you could get their emails address and maybe start at newsletter. This way you will constantly remind them of your shop and you will quickly build up a customer base.
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