Most companies try to have an expo budget that includes hotel rooms, travel cost, cost of shipping, cost of purchasing trade show exhibits and other miscellaneous expenses. Very often, if company directors decide on attending several trade shows in different cities, the cost can be very high. While this can also be considered an investment in the future of the company, most companies try to cut costs where possible. One option they will consider is whether to rent, lease or purchase exhibit rentals.
Trade show exhibit rentals are a great way to economize and at the same time maximize exposure at all trade shows. Use trade show exhibit rentals after considering some key factors:
- Number of trade shows the company will take part in
- Size of trade show venue
- Shipping costs
- Storage and handling costs
Whether you decide to use exhibit rentals or purchase your own platform really depends on the number of trade shows your company plans to participate in. If the plan is to attend several expos, then, buying a display platform maybe more economical than opting for a rental.
On the other hand, if they plan to attend just a select trade shows a year, they can go in for exhibit rentals. These help you to save money and also save platform storage and maintenance costs and many other attendant hassles. These platforms can be quite large, finding the ideal storage place is difficult, and permanent storage options can work out quite expensive. Another reason to opt for going with a trade show booth rental company as against buying your own platform is the size of trade show venues. No two venues are the same – some can be large with a lot of floor space and others cramped.
A company cannot afford to buy and store multiple sizes of platforms. In such cases, choosing the appropriate trade show booth rental company is the sensible and cheaper option. Most of the exhibit rental companies have different sizes, shapes and designs of display platforms and it is easy for company personnel to choose one based on the size of the venue. First visit the venue along with a representative, try and book an area in the most ideal location, discuss with the rental company representative as to which booth style and size will suit the space and then rent the ideal platform.
If you want to have your own exhibit platform, you have to bear additional shipping costs, handling costs at airports, storage costs at the trade show venue and such which results in to an expensive budget. If you use a permanent rental company, they will handle all these transport costs and hassles. On the other hand, you can choose to go with display rental companies at different cities where the expo is being held. This is good as it will eliminate all transport costs. For established companies it may not necessary to take part in many trade shows, but there are certain important occasions when any company will need to make their presence felt. One such occasion is when they are launching a new product or service and a trade show is a great place to do so, for these are places that attract consumers and seeing a product in person can be a great way to convince them to buy rather than reading about it in a magazine advertisement.
An attractive booth made from panels or frames is easy to set up and dismantle. An eye-catching booth is necessary to attract people who will choose to visit it over many other booths. After all, a trade show venue is a place where many companies that produce similar products – e.g. televisions – display their wares. The more interesting or unique the booth decoration and exhibits, the more likely it is that visitors will head to this booth. The more the foot traffic, the more likely is it that it will translate to future sales.
It is a fact that a high quality trade show booth exhibit always will pay rich dividends. Another important factor is the people managing the booth. These personnel should be knowledgeable and friendly with the visitors. The visitors will form a favorable or negative opinion about the company and its products based on the reception they receive at the booth. So, consider all these factors when you plan to participate in a trade show.
Article by Mark Delacruz of PopAndExhibits. For more information on trade show displays and exhibit rental, visit his site today.
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