We all dig about in our sites analytics data to see what’s working and what isn’t. Analytics, what ever flavour you prefer, is a vital tool used by all Search Engine Optimization‘s. Some analytics packages, such as Clicky give you data in virtual real time. You can see what visitors searched for, where they came from, which pages they visited and how long they spent on your site, as it happens. So what you might be thinking, the data is all there to view at your leisure anyway, and you wouldn’t be wrong.
The thing is, there’s something very revealing, refreshing and sobering about actually watching people on your site. It’s somehow not as dry as analysing yesterday’s data. It’s a bit like the difference between a CD and a live gig, a bit rough round the edges but more real. Watching your SEO efforts work, as a sought after key phrase bears fruit, only to lose the searcher within 5 seconds because the page isn’t good enough really focuses the mind!
But watching your prized phrases isn’t all the voyeuristic SEO service can glean from some real-time guerrilla work. If you create lot’s of content your site will be attracting plenty of long tail traffic. Sometimes the traffic is landing on a long forgotten deep linked page you last looked at a year ago. We always dig about in our websites analytics Material information to understand what’s working now and by contrast ,what isn’t.
I spent about an hour on some real time SEO Melbourne analysis this week. The end result was some significant improvements to some neglected pages of our site and some new business as a result! Their search engine marketing experts will submit the website’s information of the company to the top ranked business directories and their SEM expert will make sure that your website gets a top rank in the search engine pages.
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