Fashion can make the ordinary person extraordinary and a fashion icon can make the ordinary extraordinary. That’s the power of fashion. It’s all about image. This is the story of how a supermodel made a pair of dirty boots fashionable.
A good example of this is the famous supermodel known as Jenn. As everybody knows, Jenn was discovered at the tender age of fifteen and by the time she was in her twenties, she was one of the most sought-after models in Paris. Then she really made it big when she got a contract with one of the biggest cosmetic labels in the world. All she had to do was apply some Lancome eye cream, smile and speak a few words into the camera.
In contrast to a lot of supermodels, Jenn’s fame, beauty and wealth didn’t go to her head. She was a down-to-earth young woman who shunned the spotlight. She liked nothing better than traveling and exploring the world.
She loved everything about traveling, but she especially loved wilderness travel. She would get as far away from civilization as she could and hike in remote areas wearing a pair of old leather brown boots. She never went anywhere without those boots. To her, they were far better than high fashion.
Jenn had just returned from an African safari when it happened. She checked into a deluxe Nairobi hotel and went up to her room for a nice hot shower. After her shower, she did her hair, put on a little makeup and threw on a nice skirt and blouse. She didn’t feel like wearing heels, though, so she just put on her boots and went downstairs.
While she was shopping, a leather watch that matched her footwear perfectly caught her eye. She bought the watch and put it on immediately. In a buoyant mood, she called her friends and told them to meet her at the hotel bar.
A paparazzo recognized her in the bar and snapped a picture of her as she was admiring her new watch. A week later, her picture was on the cover of a glossy fashion magazine. Within a few weeks, girls in the most fashionable cities in the world were seen wearing brown workboots.
And that wasn’t the end of it! The boots were the first thing to catch on, but there was a sudden increase in sales of watches that looked like hers, too. Jenn’s manager had the bright idea to have watches made. They called them the ‘Jennwatch’ and soon they were being sold everywhere.



