Many web developers prefer working with ghostwriters from a SEO link building service when they lack the time or the skills to write the articles themselves. What is a ghostwriter? Ghostwriters provide original web content following a hirer’s guidelines, and they retain no copyright over the materials they write. It sounds good but there are some issues that you need to be aware of before starting a collaboration for article marketing.
English proficiency!
English proficiency is the most important asset of a ghostwriter, because it guarantees for quality work. Native English speakers will be the first choice, but they also are the most expensive. Besides this language issue, do not ignore the technical part of the collaboration.
Focus on keywords!
With article marketing, keywords make the fundamental substance for one way link building. Tell the ghostwriter whether you have any rules related to the title and the keyword density.
Keyword density
Normally, articles should have a keyword density between 2% and 4% in order to receive a good ranking from the search engines. If the keyword count is too high, the articles may be perceived as spam by the search engine, and if the keyword count is reduced, the pages will have little visibility.
Word count
{Most|The majority of the} directories used for article marketing submission have a rule related to the maximum or minimum word count. In fact, you should focus on the optimal article length that is usually between 400 and 500 words. {Make sure the ghostwriter you work with meets this requirement, because fixing the issue later could be a problem|The ghostwriter ought to know a few things about article marketing in order to understand the importance of this condition}.
Text formatting
It is not a good idea to have the articles delivered in Microsoft Word format, because docs have a low compatibility with some article directories. Punctuation and symbols will often raise difficulties under the circumstances. Therefore, {you may face the difficulty of copy-pasting the articles in new formats, which is a waste of time, if the ghostwriter does not deliver them properly in the first place|you can save lots of time on article marketing by instructing the ghostwriter on the format in which to deliver work}.
How about deadlines?
It often happens for web developers to establish a certain periodicity in the way they submit fresh content on their websites. Without new content submitted, and without aid from a SEO link building service a web site is likely to drop in Google ranking. The ghostwriter you work with should provide quality content within the specified time frame. All aspects should be clarified before the beginning of the project.
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